A New Approach
The Freedom Card is your ticket to opportunity. With a new look, the Freedom Card has been rethought to best support and celebrate those of pension age. Alongside free travel, the card gains access to a wide range of discounts, activities, advice, entertainment, support and opportunity. Welcome to the community that strives for connection and engagement among the older generations!
Forming an Identity
The key values of the new Freedom Card: dignity, connection, motivation, visibility, freedom and activity - points that fuelled the narrative of this project. The visual language of the Freedom Card is inspired by a classic ticket and train tracks, symbols of direction and choice.
