Aida
A Healthcare Communication app that uses AI and automation to humanise and personalise the instance of a diagnosis. Proposed strategy, identity, interface design & prototype.What is the problem?
Impersonal and overwhelming healthcare communication, especially in the instance of a diagnosis.
Impersonal and overwhelming healthcare communication, especially in the instance of a diagnosis.
Can this be solved?
Using AI to personalise, humanise and simplify our healthcare communication, whilst removing pressure from healthcare professionals to empathise with every interaction.
Using AI to personalise, humanise and simplify our healthcare communication, whilst removing pressure from healthcare professionals to empathise with every interaction.
How can this be activated?
A personalised healthcare communication app, using AI to humanise and simplify the delivery of overwhelming information in relation to our health. Can AI make us feel more connected to our health through communication design?
A personalised healthcare communication app, using AI to humanise and simplify the delivery of overwhelming information in relation to our health. Can AI make us feel more connected to our health through communication design?
Variable logo
An icon system that shifts to represent all.
A hug, a connection, a shoulder to lean on.
An icon system that shifts to represent all.
A hug, a connection, a shoulder to lean on.
Intelligent Empathy
A considered design language that provides a human approach to healthcare - feeling alive, aware and thoughtful.
A considered design language that provides a human approach to healthcare - feeling alive, aware and thoughtful.
Customisable interface
A digestible & clear interface, aided by AI.
A digestible & clear interface, aided by AI.
Personal motives
A concept that came from the experiences of my Dad. Prototyped around his journey and hopes for healthcare communication in the future.
A concept that came from the experiences of my Dad. Prototyped around his journey and hopes for healthcare communication in the future.